For this article, I am going to put a WTA match as the example.
Let’s say the match is between Anabel Medina and Dominguez Lino. Two decent claycourters. The price, let’s assume is 1.95 and 2.05 respectively.
You have decided to put money on Medina for email@example.com. Indeed she starts well by breaking her opponent t0 0 and the odds have shrunk to 1.65 to give you a profit of around 18 units.
Backed firstname.lastname@example.org, laid 118 @1.65
Stake difference = 18 (profit)
Now you have decided to let the trade run, but unfortunately Dominguez breaks straight away to 0 as well, making that 18 units evaporate in the blink of an eye. However, you’ve had no loss yet.
You continue to let the trade run, to see what happens and the same scenario unfolds. After a bit of a struggle Medina indeed comes up on top and breaks Dominguez again to lead 2-1. But this time, you lay off 18 which is your profit @1.65 and back it @2.3ish on Dominguez. This is a very well calculated thought. Remember you haven’t traded out the market here and your profit is still on Medina. It’s just that you’ve taken out 18 of that 95 unit profit and put it on Dominguez’s current odds. This means if there is a jump from 1.65, your 18 is going to increase to around 5 more units approximately. Hence you have traded twice in the market already. Now suppose if the pattern continues and you’ve read this very well, you will indeed profit more. Beware, don’t consistently do this especially with big stakes. From my experience one of the best times to put it in practice is at the start of the match when players are getting used to the surface and overall game.
Now moving on..suppose in this match we have seen so many fluctuations that we just can’t put money on anyone as it literally seems like the flip of a coin, my first advice is to wait till the end of the first set. In WTA from my experience, for 50/50 matches there is always a chance on the other player being more active in the 2nd set and the first set winner doesn’t perform as well as she did earlier. This is purely from experience and don’t take it as a FACT as any injury concern, tiredness etc are not included in this theory as they all are unpredictable. Hence consider laying the first set winner most of the time.
This particular lay would be a key lay as that could be the tide turner for us. For favourites, there is another situation you should look at. If, let’s say, the odds on the above match was Medina – 1.5 and Dominguez – 3. Let’s suppose that Medina has stormed through the first set with a scoreline of 6-1. Her odds have dipped from 1.5 to 1.1 at this stage, and the second set is about to start. From experience, I often see the favourite odds go down more to let’s say 1.08 or even 1.05. This may have meant Medina has already broken Dominguez again early in the second or that she has started extremely well, maybe 3 break points straight away. Assuming she indeed broke and took a 2-0 lead by holding on to her serve, the odds have further gone done to 1.03 lay price. In this case, if your money is on Medina, you should always lay something on her. There is absolutely no problem in laying here as the odds are extremely low and such a situation may not arise easily again if Dominguez for some reason breaks Medina back. Hence, always give a very low lay price during the second set on the favourite. Once you get that price matched, and if for some reason you see a fightback from Dominguez, it could indeed end up as a big profitable market, if Dominguez just wins the 2nd set, forget about the match. That second set alone may give you a decent win to green out further!
All these trades are calculated and logical and most people miss it as they keep on assuming, ‘surely this is game set and match’. It is ‘surely‘ only after the match is over, not before. Hence do it because its the right strategy. Inexperienced tennis traders tend to be extremely greedy that they can’t be bothered sacrificing even 1 or 2 quid even if they have a big green. It’s like they are so desperate for the remaining pennies. The key point here is, the money you are laying further at a very low price is NEVER a gamble. It is a very thought out trade and that strategy could be what gives you the big win at the end of the day. Hence be bold when you are trading on both sides of the market.
In summary, if indeed you take calculated risks for Tennis Trading on Betfair, trading on both sides of the market would not only turn out to be effective, but may indeed turn out to be extremely profitable!
Thanks for reading!